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Amy Bales is the founder of AskAmyB and a transactional and trademark attorney with more than 23 years of experience. She combines Am Law 100 training with practical business judgment to help businesses protect the names, brands, and ideas they have worked hard to build. Her approach is clear, strategic and personal.

I created AskAmyB to make sophisticated trademark guidance clear, practical, and accessible. After more than two decades advising businesses, I saw how often founders invested in a name, reputation, and vision without knowing whether the brand was truly protected.
Trademark registration is not simply a form. It requires judgment about risk, strategy, and long-term value. AskAmyB pairs experienced legal guidance with boutique attention, helping business owners make confident decisions about the brands they are building.
Amy B. was a pleasure to work with. She made a successful effort to understand my company's needs while also educating me on the relevant laws. She took the time to make valuable suggestions along the way which will help in the future. I will definitely use her for on a continuing basis for related projects.
CT LLC
Connecticut
Amy's work is of exceptional quality, and complemented by her personal attention to your specific requirements. She consistently produces top notch results, and is a joy to work with. I highly recommend her services to anyone in the cosmetics, luxury and fashion industries searching for knowledgeable, qualified legal advice and desired results.
Valerie Mills
Senior Director Americas Travel Retail, Luxottica
Working with the team at B&B has been a great experience thus far. We originally called them to draft some documents for us and now we have an extended relationship where we work with them regularly to help us with our Small Business needs. Thank you for all your help over the years!
Ryan Ellison
Executive Vice President, Diversified Fluid Controls, Inc.
Hear from those who know us best
Protecting a brand begins with understanding the business behind it. Schedule a complimentary 30-minute telephone consultation to discuss what you want to protect and where you are in the trademark process.
Choose an available time and briefly tell me about your business and brand. I will call you at the number provided.